![]() With its $1 annual subscription fee, 1 billion users would translate into significant revenue for Facebook. At that rate, WhatsApp should hit 1 billion users sometime next year. How WhatsApp makes money: WhatsApp is also growing at a blinding speed, adding 1 million new users per day. "Facebook users were complaining dearly about the lack of one-on-one personalized socializing and sharing, which WhatsApp clearly has been successful with," said Vidya Nath, research director at Frost & Sullivan. WhatsApp and other mobile messaging services also are widely used by teens and tweens, a group that has notoriously been ditching Facebook for rival services, including text message services and Snapchat. Those are regions where Facebook is trying to grow its base of users. If a user is still valued at $42, WhatsApp is currently worth $50.7 billion.Related: Facebook buys WhatsApp for $19 billionĬrucially, WhatsApp has a strong presence internationally, particularly in Europe, India and Latin America. WhatsApp’s MAO base has since grown to 1.2 billion. This meant that they paid $42.20 per user. However, when purchasing the service in 2013, Facebook based their $19 billion offer on the 450 million monthly users that the service had at the time. There is no way of telling the exact WhatsApp net worth, given that the app is now part of Facebook, Inc. While it seemed that Facebook had spent too much on WhatsApp, the tech company will be happy with their decision. Wikimedia/Santeri Viinamäki Has the WhatsApp net worth increased? However, as the world’s second biggest social network, WhatsApp has the user base to become profitable. WhatsApp will need to expand its money-making operations if it is to generate a decent return on the purchase price. This would allow for real-time updates on things such as deliveries, delays or cancellations. Instead, they plan to let companies contact users through the app. However, WhatsApp are trying a different method. They now process more than $500 billion in payments each year, with a small charge applied when users remove money from their WeChat wallet. This allows users to transfer money between each other and pay for goods. However, WeChat’s biggest earner is its mobile payment system. The popular service has added many new features, such as mobile games and price comparisons, which they use to make money. However, similar apps, such as China’s WeChat and Japan’s Line prove that it is possible. The task of monetising a messaging app is harder than most other tech ventures. He is tasked with turning WhatsApp’s growing army of users into cash. However, Facebook’s Matt Idema has been named as the service’s COO. Yet, Mark Zuckerberg wouldn’t have parted with $4 billion in cash and $15 billion in stock if he didn’t feel that WhatsApp had the potential to make money. A $0.99 annual charge failed and Facebook thinks that ads would harm the ‘intimate nature’ of WhatsApp. While the service was popular, there were few ways to monetise it without harming user experience. The deal was the second biggest tech takeover in history, despite the small fact that WhatsApp had failed to turn a profit since its 2009 release.Īt the time, many felt that Facebook had paid too much. A year later, social media giants Facebook paid $19 billion to buy the popular chat service. Investors valued WhatsApp at $1.5 billion in 2013. Many felt that Facebook overpaid to acquire the WhatsApp messaging service, but the current WhatsApp net worth suggests otherwise.
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